Post by parvej980 on Dec 2, 2023 4:53:04 GMT -5
Therefore, we should make sure that our promise is memorable and stays in the minds of customers. Inspiring – the promise must inspire recipients and arouse emotions. The process of creating a promise is not the easiest one, but it is very important in building a strong position on the market. Reason to believe, or R B RTB These are rational arguments that will help us convince the target group to like a given brand and its products and build credibility. Examples of RTB would be industry awards.
Unique product ingredient, comprehensive service, industry publications, and collaboration with wellknown and trusted brands. USP, i.e. Unique selling proposition, and ESP emotional selling proposition USP is the rational benefits provided by a specific brand, while ESP is the emotional wedding photo editing service benefits. Rational benefits include, for example, good material composition, proven operation, and good technical parameters. Emotional benefits include wellbeing, the feeling that we have purchased an exclusive product, a product for modern women or real men. Brand positioning techniques A given brand can be positioned using various techniques. These are: . Positioning by price Positioning through high or low price.
Expensive products are considered exclusive and intended for a small audience. With a higher price, we will reach consumers who care about luxury, a highend product. Cheaper products are a good option for customers looking for economical solutions and wanting to allocate a smaller budget for a given purpose. People who want to buy a good product at a low price. Origin of the product If a given country is positively associated with a specific product category, there is nothing stopping us from using it in our positioning strategy. Examples include Swiss watches, French cheese, and Polish sausage.
Unique product ingredient, comprehensive service, industry publications, and collaboration with wellknown and trusted brands. USP, i.e. Unique selling proposition, and ESP emotional selling proposition USP is the rational benefits provided by a specific brand, while ESP is the emotional wedding photo editing service benefits. Rational benefits include, for example, good material composition, proven operation, and good technical parameters. Emotional benefits include wellbeing, the feeling that we have purchased an exclusive product, a product for modern women or real men. Brand positioning techniques A given brand can be positioned using various techniques. These are: . Positioning by price Positioning through high or low price.
Expensive products are considered exclusive and intended for a small audience. With a higher price, we will reach consumers who care about luxury, a highend product. Cheaper products are a good option for customers looking for economical solutions and wanting to allocate a smaller budget for a given purpose. People who want to buy a good product at a low price. Origin of the product If a given country is positively associated with a specific product category, there is nothing stopping us from using it in our positioning strategy. Examples include Swiss watches, French cheese, and Polish sausage.