Post by shapanfgfdgoo on Mar 13, 2024 23:58:49 GMT -5
The robots. Directories now have a large share of the search engine mix as do paid links. In many cases the activity is not really about optimizing anything but is still focused on search results.Personally I think that the best successor would be the concept of search engine marketing I liked the concept because I think it covers many things optimization for robots managing paid links and adding to directories. All these activities are search engine marketing. SEM collective termIll be very honest now. I didnt coin the term search engine marketing. I dont know who did it. But I had a large part in popularizing it consciously using it in my texts and presentations.
When the search industry association SEMPO was established in I wrote a lot about the first SEMPO glossary which defined search engine marketing and SEM as follows Search Mobile Numbers engine marketing is the marketing activity of a website which may involve improving its position in natural results purchasing paid links or a combination of these and other search engine related activities. SEM is an abbreviation for search engine marketing which can also refer to a person or company that deals with search engine marketing is an SEM company.
How did SEM become associated with paid links I started noticing that more and more people were saying SEM and thinking paid links. People said I do SEO and SEM as if SEO didnt include SEM. It bothers me. Its been even worse lately. They say this even in large companies where awareness should be higher. Thats why I feel like Im swimming against the current right now. Maybe its all my fault maybe I should just adapt to reality. I will come back to this later but for now I will focus on the reasons for the change in defining SEM. Its Wikipedias faultYou can find this flower there Search engine marketing or SEM.
When the search industry association SEMPO was established in I wrote a lot about the first SEMPO glossary which defined search engine marketing and SEM as follows Search Mobile Numbers engine marketing is the marketing activity of a website which may involve improving its position in natural results purchasing paid links or a combination of these and other search engine related activities. SEM is an abbreviation for search engine marketing which can also refer to a person or company that deals with search engine marketing is an SEM company.
How did SEM become associated with paid links I started noticing that more and more people were saying SEM and thinking paid links. People said I do SEO and SEM as if SEO didnt include SEM. It bothers me. Its been even worse lately. They say this even in large companies where awareness should be higher. Thats why I feel like Im swimming against the current right now. Maybe its all my fault maybe I should just adapt to reality. I will come back to this later but for now I will focus on the reasons for the change in defining SEM. Its Wikipedias faultYou can find this flower there Search engine marketing or SEM.